This Case study is done with the permission of Maple and Forward Studio Design Agency.
All material and assets are under copyright protection.
Transwest Rebranding
Team:
Edmond Huot - Copywriting, brand direction
Lisa Wang - Deign assets creation
Role:
Presentation Design, illustration, animation, rebranding concept & UI design
Transwest Air is an airline company that operates in Northern Canada that wants a complete rebranding and scale from a local airline that accepts ticket purchase from local phonelines to a global company that will accepts online ticket purchasing, with a clear branding message advanced system.
Research were done with four main areas of focus:
Airline Culture and history
Current benchmarks
Airplane liveries
Branding Opportunities
Moodboard
Based on many discussions with the client as well as a deep-dive on benchmarking, 4 strategic attributes were generated. These words acted as ‘drivers’ embodying the desired core values and characteristics of the new brand.
Born out of a highly curated mix of imagery, color, iconography, type, and theme setting, we created a new identity for Transwest Air.
